Free Book for Black Friday

Once upon a time, many years ago, there was a pleasant thing that some people liked to do the day after Thanksgiving - go to the mall and do a bit of shopping, look at all the holiday displays, and listen to the Christmas Carols being piped over the sound system.

 

Image Courtesy of Black Friday Predictions

  Then something awful happened. Marketing people came up with the idea of calling the shopping day "Black Friday" and encouraged the retailers to compete for the shoppers' money by having huge sales. And while you're at it, why don't you open earlier than your competition?

 

"But Sears is opening at eight in the morning."

 

"So, open at seven."

 

And thus the war over opening times started, resulting in earlier and earlier opening times until Thanksgiving day was lost for anyone who works in retail.

 

The fun also stopped when the desire for a bargain became a compulsion, and people started camping out in front of stores days before the sales started. I didn't realize how bad that compulsion had gotten until I read about two women who have been camping out since November 7th in Louisiana. To get a television. They are willing to go through all that to save a hundred dollars or so? Weird.

The actual day - Black Friday - shoppers are almost manic, and those who have not already lined up to enter the store, push their way in, desperate to not miss a deal. Maybe there is still one more TV left that is on sale, but, oops, that other lady wanted the TV. No problem, we'll just push her aside. After all, we probably deserve that TV more than she does.

"Oops, sorry about that. Need help with that bloody nose?"

As you've probably guessed by now, I am not at a shopping mall today. I stopped going to the stores the day after Thanksgiving many years ago after being jostled by a crowd when a store announced a special sale on sweaters for the next fifteen minutes. I happened to be next to the table, so I turned and picked up a sweater, only to have a woman snatch it right out of my hand. I was so shocked that she would actually do that, I let go, and I let go of the desire to be any where near a store on Black Friday. 

I'm spending more time with my kids and eating more pumpkin pie. What about you? Are you out fighting the crowds? Do you enjoy the experience?

And now about that free book. I didn't forget, honest. Starting today I am offering my latest mystery, Doubletake, free for Kindle and Kindle apps through December 1st. The book normally retails for $3.99, so this is a bargain. This is the last time the book will be free, so grab your copy while you have a chance, and if you do get the book and read it, I'd love for you to leave a review on Amazon. Those reviews help authors so much.

Book Review - Silent Prey by John Sandford

Silent Prey
John Sandford
File Size: 596 KB
Print Length: 400 pages
Publisher: Berkley; Reprint edition (March 1, 1993)
Series: A Lucas Davenport Novel (Book 4)
Sold by: Penguin Group (USA) LLC
Language: English
ASIN: B000QFCFJS


A follow-up to Eyes of Prey, the book that featured a psychotic pathologist Dr. Michael Bekker, this book takes Lucas Davenport to New York where Bekker has started killing again after escaping at the end of the previous book. NYPD Lt. Lily Rothenberg, a former lover, asks Davenport to come to Manhattan and assist with the investigation.

In addition to tracking down Bekker, Davenport is asked to work undercover to find the group called "Robin Hoods," a vigilante group believed to be comprised of cops. The rogue cops have been taking out criminals, so some people think it would be okay to just look the other way. Rothenberg and Davenport have a higher standard of ethics and don't want to look the other way.

I read this book back when it first came out, not long after reading Eyes of Prey, and in some ways it was like reading one long book with a break in between, mainly because of the central characters facing off, Bekker and Davenport. However, there were enough fresh elements added to the story to help it stand alone.

Lucas Davenport is one of the best detectives in fiction today, and I especially like his sense of humor. That is such a nice counter-point to the hardass cop side of his character. Sandford's stories always move at a rapid pace, and the plots are complicated enough to keep the reader guessing and turning pages.
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I'm doing a Kindle Countdown Deal for my mystery, Boxes For Beds. On July 31 the price dropped to just 99 cents, and later today - Sunday - the price will jump to $1.99, where it will stay until midnight, August 7th before going back to the regular price of $2.99. This is my first time to do the Countdown Deal, and if you have not already gotten a copy, this is a good time to snag one at a good price. The book currently has 98 reviews - most of them very positive - and I am thrilled that so many people have enjoyed the story. For those who subscribe to Kindle Unlimited, the book is available there for free any time.

Friday's Odds and Ends

States such as Michigan and New Jersey and New York are going to extremes to collect state income taxes. For instance some trucks hauling goods have actually been stopped in those states and held until the corporation pays income taxes on what is being carried through the state. Local revenue agents have seized out-of-state trucks that are simply passing through and sometimes refuse to release them until the businesses that sent the trucks pay corporate income taxes. In some states, finance departments have sent out-of-state businesses bills for thousands of dollars in corporate taxes just because one worker may have visited the state sometime during that year, perhaps for a convention.

Normally, state income taxes are not levied against a company from another state unless they have branch offices in the other state, so this seems to be quite a stretch to grab some more money.

I read recently where the 2016 GOP national convention is going to be held in Las Vegas. It could've been held in Dallas but I guess the Republicans really wanted to party big.

Anybody but me think this is a colossal waste of money?

Freelance writer Jonathan Look Junior wrote an op/ed piece for the Dallas Morning News about the constitutional phrase "the pursuit of happiness" and made it clear that the Constitution does not guarantee happiness for everyone but it does give everyone the right to pursue happiness. He found a quote that was popular in that 1800s that says, "The U.S. Constitution doesn't guarantee happiness, only the pursuit of it. You have to catch up with it your self." For Jonathan Look that means that "happiness is not something the government can ensure; rather, government can help create a habitat for happiness and fertilize the ground in which it grows."

Amen to that.

I had to agree with the writer of a recent letter to the editor in the Dallas Morning News about the Academy of country music awards last Sunday. The letter writer, Ronnie Smith, said he's not normally a country music fan but decided to watch the show anyway, and he thought that it was a good show, "It moved quickly, the humor was funny, and it was done without any profanity in the music and the performances were enjoyable." But what he really noticed was that the ladies were all able to sing very well - and with all their clothes on. He wished other award shows would take notice of how to produce a family friendly show.

Can I hear another, "Amen?"

 And now some fun from the comic strip B.C. by John Hart. In the first frame we see B.C. painting a very large Easter egg. Peter walks up and asks, "What in the world is that?"

B.C. says, "Easter's almost here. I'm decorating and egg."

"That's an egg?!"

B.C. answers, "Yepper."

Peter says, "Where on earth did you find it?"

"Would you believe the world's biggest bunny? Just kidding. It was in the woods over there."

Suddenly Peter's eyes get real big, and B.C. says, "What?"

In the last frame, Peter says, "Don't look. Just run!" Behind B.C. we see at dinosaur - a very angry dinosaur.

Finally, just a quick note of advertising. My police procedural mystery, Doubletake, is free for the next four days for Kindle and Kindle apps. Grab a copy if you are so inclined, and, as always, I would be ever so grateful for a review.

Which Book Promotions Work Best?

Last week I said I would report on the results of the free-book campaign I did for my mystery, Boxes For Beds, offering it free for 5 days via the Amazon KDP program. As Nick Stephenson  mentioned on his blog and I quoted last Monday, the jury is still out on what kind of positive long-term effect this approach has, but during the 5 days my book was free it had 39,312 downloads. Here are some stats for those who like numbers: 

The free days started on a Saturday, and Monday morning, before a BookBub feature went live, I had just under 1,000 downloads of the book. By noon on Monday the downloads had jumped to 4,975, with an uptick in downloads in the UK, DE, IN, and CA.

I purposely did not obsess all day with checking numbers, although it was a thrill now and then to pop in and see huge jumps. At 5:30 on Monday there had been  19,497 downloads with small jumps in the UK and CA. Still no downloads in France or India or Mexico or Spain.

Again I ignored numbers after that and didn't check in until 10 Monday night. Downloads had jumped to 26,904, and I picked up a new 5-star review. That was sweet. The book also reached #4 in over all free books on Kindle, #1 in suspense and #1 in historical mystery.

Tuesday morning the downloads for the US reached 30,256, with big jumps for the UK and CA and IN. There were also downloads in all the other foreign markets except Mexico.

By the end of the free days on Wednesday last week, I had reached that 39,312 mark in the US, but downloads in other markets were not even in two-digits except for the UK and CA.

The main reasons authors do these free promos is to gain new readers and review, and hopefully spur sales of that book, and others, after the sale. I have read on author loops that some writers have seen sales of hundreds of books a week after a free event, and I think that works the best with a series. I have sold copies of this book, and two others steadily since last week, but only a handful of sales a day. There has been a huge jump in reviews, and most of them are 4 and 5 star reviews, so that has been beneficial.

Will I do it again? I don't know. Some writers are having better luck with straight ad campaigns for their books. Stacy Juba had a special running for her books the same week I did my special. Here is what she reported:

I advertised the 99 cent sale for my Young Ladies of Mystery Boxed Set on E-Reader News Today, Kindle Books and Tips, Kindle Fire Department and Book Bub all within about 7 days of each other. I also supplemented the paid ads with a blogging campaign, Twitter campaign, posting on various Facebook pages, and highlighting it in my newsletter. I was very pleased with the results. The boxed set reached #11 in the Nook Store and #60 on the Paid Kindle List. Breaking the Kindle Top 100 Paid List and the Nook Top 100 were two of my goals. I also sold several books in the iBookstore. This was my second most successful ad campaign to date. My most successful campaign was for my book Twenty-Five Years Ago Today in March - that led to the book being ranked #5 on Nook and #30 on Kindle and resulted in over 100 new Amazon reviews since then. But the Young Ladies of Mystery campaign was very close.

I didn't see much effect on sales of my other books, but my other books not included in the bundle are for children and teens. I made a nice profit on the ad and reached a lot of new readers, so it was a successful campaign and all of the advertisers were wonderful to work with.

The Young Ladies of Mystery Boxed Set is still only 99 cents and includes her adult mystery/romantic suspense novels Twenty-Five Years Ago Today and Sink or Swim, and her young adult psychic thriller Dark Before Dawn.  

Last spring, Terry Odell, romantic suspense author, tried even a different approach. She went with Nook First, and you can read her full report on her blog, Terry's Place. Briefly, she was accepted into the Nook First program at Barnes and Nobel with a new book, Saving Scott, and it was exclusive for Nook for 30 days. (In the KDP program, the books have to be exclusive to Kindle for 90 days.) The book was not free and Barnes and Nobel did quite a bit of promoting. Following that, Terry reported that her book sold steadily at Barnes and Nobel and sales of all of her books increased at Amazon and Barnes and Nobel.

Terry writes several mystery series, and I think one key to her success - in addition to writing good books - is that she has series and offering a special on one book does spur sales in other books in that series. Her advice to other authors:

Things go up and down, and we can't know why, and probably can't do anything about it. It's a marathon.  

Terry writes the Pine Hills Police Series, the Blackthorne, Inc. Series. and the Mapleton Mystery Series. She has a brand new book out in the Blackthorne series - my favorite of her series. Dangerous Connections was released October 21, and it is on my wish list.

Now, after all of this has been said, I found out my publisher put my short story collection, The Wisdom of Ages, free for Kindle today for three days. Since that book is with a publisher, I won't have access to download numbers, but I do see it is already #85 on the list for anthologies.

As a reader, do you take advantage of free books? If so, do you buy others from that author if you like the freebie?

Authors, what promotions are working best for you? Do you do the KDP program or the Nook First?

A Few Thoughts On Picking What Story To Tell

Please welcome David Grace as today's Wednesday's Guest. His approach to choosing what to write about sort of fits mine. In this era of "branding" it is recommended that a writer stick to one genre and one market, but I find that difficult. Story ideas just come to me, and it is hard to ignore them even if they don't fit in the genre as my last book. Do you write for the marketplace or do you listen to your muse? 

Before we go on, just a reminder that my mystery, Boxes for Beds, is free through midnight tonight for Kindle and Kindle apps.

A friend of mine who has both a Ph.D. and a law degree loves a certain popular novelist’s books. It used to drive me crazy. I think this particular author is a bad writer whose books are trite, whose characters are two-dimensional and whose plots go beyond unbelievable and into the ridiculous. I used to mutter, “Mike, you’re such a smart, educated, sophisticated guy. How can you like this junk? I’d have a hard time reading this stupid book if you paid me.” But what could he say? He just liked it.

I don’t ask that question any more because I realize that people’s pleasures are generally unrelated to their intellect. If they weren’t only morons would laugh at "The Three Stooges".

What’s my point? Every writer starts with a blank page and has to decide what story to tell. I think success as a writer and, more importantly, gaining enjoyment from writing, requires that the author pick the right kind of stories for him/her. I have learned this the hard way.

At one time it seemed that serial killer books were popular so I decided to write a serial killer novel. This was logical and it was wrong. I picked a novel type based not on a story I wanted to tell but instead based on what I thought would be popular. The book turned out OK but today I would describe it as thoroughly mediocre.

A couple of times I’ve become intrigued with the idea of writing a thriller. The books were, again, OK but, I think, just OK. Whenever someone asks which of my novels they should read, I never recommend either of them.

Now I just write stories that I find emotional and exciting. I begin every book with the hope that at some point the story will bring some of my readers to tears. I want to tell stories that I find exciting and emotional and that say something about people’s humanity and inhumanity.

I don’t know how to put that into a searchable key word. I can’t categorize or demographically predict who will like my books. I do know that I plan to never again pick a story based on what seems to be popular. Now I just try to figure out a story that I find emotional and exciting and hope that a few other people stumble across it who feel the same way.

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Visit David Grace at his author page on Amazon and his website.

Email: DavidGraceAuthor@gmail.com

His latest book is  Death Never Sleeps  –  A Police Procedural/Crime Novel

  Death Never Sleeps blurb:

                                               

            Veteran Homicide Detective James "Big Jim" Donegan and his partner, Chris Hunter, have been called to the scene of their latest case, a strangled call girl who has been put halfway through a wood chipper that was left unattended in one of the city's parks.

            Since he was eight years old Chris Hunter has looked up to Big Jim as a father-figure and a mentor. Today Big Jim intends to use this case, like every other crime that they have worked together, as an opportunity to teach the technically brilliant but socially awkward Hunter how to be a great cop. The training, like the work, is endless. Big Jim and Chris know that they have chosen a career that is never finished, that never stops, that death never sleeps.

            Hunter is doing his best to understand how people work and how to succeed on the Murder Police but the work gets harder when two more murders, one new and one old, are added to his caseload. Of course, Chris Hunter wants to solve these crimes to bring the criminals to justice but even more than that he wants to solve them to make Big Jim proud.

David Grace is the author of 14 novels; five collections of science fiction short stories; two collections of crime short stories. His short fiction has been published in Analog Magazine and Ellery Queen’s Mystery Magazine. He has also penned eleven screenplays and shared story credit for the "Outer Limits’ Joyride" episode. An attorney, David is licensed to practice law in courts in the State of California and before the Supreme Court of the United States.

Do Free Loss-Leaders Help Book Sales?

That is a question that has been debated a lot in recent months. With literally millions of books in the KDP Select program that may be offered free at any given time, the competition is stiff to get your book noticed and get strong results.

The first time I offered a book, One Small Victory, free via the KDP program, I had 30,000 downloads and the following 3 months I sold an average of 1,000 books a month. I was thrilled. I thought I was on the way to riches and fame.

That was in March of 2010, and within a few months, sales dropped, although they did hold steady at a few hundred a month, until this year. Since January, sales have dwindled to just a handful of sales a month. If I reach 30, I'm thrilled. I thought perhaps it was just because One Small Victory has been out so long and perhaps it had run its course. However, other authors on some loops I belong to started reporting dwindling sales, too.

Are there just too many books out there?

Is it time to move away from offering a book free for a short period of time?

Responses to those questions vary, and it is still up to each author to decide for herself or himself whether it is worth it to offer the free book as a promotion.

Because of the increased numbers of books published and books being offered for free as compared to 2010, promoting your free days is the most important thing to do. Several authors that I know have used BookBub for promoting. A listing with them is costly, but reported results were good.

On his blog, Nick Stephenson reported about a free event he held earlier this year that he listed with BookBub and said that the BookBub listing had great results. He had 60,000 downloads, or "shifts" as he terms it, of his thriller Panic. In his follow up report a few months later, he had this to say:

While I’ve had some solid numbers, the results are hardly “blow me away” spectacular. This is hardly surprising, considering the sheer volume of free books out there, but it does mean one thing for authors – if you’re going to use free books to help you gain exposure, you’re going to need to shift A LOT of copies. I mean, you’re going to have to hit the top 20 in the overall charts if you hope to have any chance of a noticeable boost in sales afterwards. I know this because I also ran a free campaign for Departed last month, and only shifted around 6,000 copies – netting me around 10 extra sales the following week. That’s right: 10.

The whole point of even trying the free promo is to get your book noticed. Once people do begin downloading your book the Amazon, search engine algorithms and ranking system will respond and the title will move higher in the ranking. After the promo event, if the book manages to stay in the top 1,000 books on Amazon, that will lead to more sales. And of course, getting more reviews is always an added bonus.

In March of this year I released my mystery, Boxes For Beds, and offered it free for several days to build some buzz. I did some promoting via my online contacts and a few small paid ads, but I didn't spring for the BookBub listing. My results were okay, but still not numbers that kept the book high in the ranking for very long. So I am trying it again.

Boxes for Beds is currently free through Wednesday. The sale started Saturday, and I did some promoting that got it off to a good start of over 500 downloads. Then Sunday I did very little promoting, and the downloads for that day were just under 500. Still it was ranked number two in historical mystery, number 16 in suspense, and 564 overall. Not bad numbers at all.

I also paid for a listing in BookBub that went live today. It will take a while for any results of that to show up, so I will report back on Friday on whether that was a good investment.

In the meantime, I hope you will download a copy of the book, if you have not already. And when you read it I would love for you to leave a short review on Amazon. The numbers of reviews a book has does help other readers decide whether the story is something they wand to read.

Do you like to read e-books? Do you take advantage of the free offers?

Book Review - Through Rushing Water by Catherine Richmond

 Through Rushing Water
Catherine Richmond
Paperback: 368 pages
Publisher: Thomas Nelson (July 3, 2012)
Language: English
ISBN-10: 1595549250
ISBN-13: 978-1595549259
 

This is another wonderful historical offering from the gifted writer who debuted with Spring for Susannah.  This new inspirational novel fictionalizes the true events experienced by the Indians on the Ponca  Reservation of Dakota Territory when they were forced to relocate in the middle of the winter. It is true to the details of the broken promises and the horrible way the Indians were treated and brings forward one of our most embarrassing times as a nation. Greed and prejudice drove so many who had the power to make decisions that impacted a whole group of people in such horrible ways.

The central character, Sophia Makinoff, is strong, self-assured and planning to marry a  US Congressman. She has just finished college and is making her plans for a life in Washington DC, when said congressman proposes to her roommate. Heartbroken and anxious to escape the talk about being jilted, she signs up with the Board of Foreign Missions, hoping to go to someplace like China. Instead, she is assigned to the Ponca Indian Agency in Dakota Territory.

There she meets Willoughby Dunn, a man who touches her heart and her soul and teaches her the ways of the Indians and the ways of faith.Together, they try to improve the conditions of the Indians and fight for their right to stay on the land that was given to them in the initial treaty. They also forge a bond that is so solid, it carries them through the many challenges they face.

For people not familiar with what happened to the Ponca Indians, this is a sometimes harsh introduction to what they experienced at the hands of the white man. But it also gives an insight into the pride and dignity and willingness of those Indians to try to assimilate, while still hanging on to their land and their birthright.

I am not normally a huge fan of inspirational fiction as sometimes the message is delivered with a hand that is too heavy, but Ms. Richmond has managed to give that message of faith and hope without being preachy. The key to that I think is that the faith is so much a part of the characterization that it rings true. The romance is handled with the same deft hand and has the classic feel of great romances like Gone With the Wind and Casablanca, with many layers of intimacy that do not involve sex. I am not a prude, and in some stories the bedroom scenes are necessary, but a book like this proves that it is possible to portray a deep love without putting the characters in bed together.

I thoroughly enjoyed Spring for Susannah and am so glad I had the opportunity to read this book.

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I also want to mention that my humorous short story, SAHM, I Am, is free for the rest of today for Kindle readers. If you don't have a Kindle, there are Kindle apps for many other electronic devices. Here is what one reviewer said about the story: "Light as a soufflé and goes down just as easily. Every woman who's been told -- by her loving DH, maybe? lol -- how she could run her house better, faster, more efficiently, will identify. I know I did. Just kick back and enjoy"

Free Kindle Book

Surprise, surprise. I don't normally post on Saturdays, unless I'm doing the A to Z challenge, but I had to pop in today to let you know about a free book this weekend.

The Corner Cafe A Tasty Collection of Short Stories is described on Amazon:  Sweet, dreamy, steamy, and sometimes slightly seamy, this multi-genre collection of short stories includes something for every taste. Prepared by the BBT Café authors: Marian Allen, Shonell Bacon, Karen Casey Fitzjerrell, W.S. Gager, Helen Ginger, Dani Greer, S.B. Lerner, Audrey Lintner, Morgan Mandel, Maryann Miller, Bodie Parkhurst, Bob Sanchez, Mary Montague Sikes, Red Tash, Christine Verstraete.

During the month of June we are doing a blog tour and the authors will be visiting blogs to talk about their stories, their writing, and sometimes some little known facts about themselves. I hope you can find the time to visit a few of the blogs and meet these terrific authors that I am honored to share pages with. Here is a link to Dani Greer's blog with a list of all the tour stops. We hope you join us each day to read more about how The Corner Cafe: A Tasty Collection of Short Stories evolved.

Today and tomorrow the book will be free for Kindle. The good news is you don't need to own a Kindle to download and read the book. You can download an app for another gadget at this link and it's free:

http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000493771

So happy reading all, and if you download the book and like it, it would be wonderful if you would let us know by writing a short review.  My story is titled "Over the Threshold" and is a cross between noir mystery and "The Twilight Zone."

My Y/A novel, Friends Forever is also free today, Saturday.  This is book for tweens dealing with the issues of friendships lost and friendships found and the consequences of bullying.

A Gift From Me to You

As writers it is important to stretch ourselves beyond what we normally write. This is something I learned in a great critique group in Omaha NE, where we would always start our meetings with a short class on some form of writing. This is where I was encouraged to write poetry, although that is not my medium of choice, and I learned how to write with more conciseness.

For one of our class assignments, we were asked to write a short story based on some classic fairy tale or nursery rhyme. I decided to use Goldilocks and The Three Bears and put a modern twist on it. The result was my short story "The Visitor" which I published myself on Kindle. It is free today through Tuesday, so if you enjoy short stories you might want to snag a copy. If you don't own a Kindle, there are all kinds of Kindle apps for computers and iPhones and all kinds of smart phones.