Book review - Red Hot Internet Publicity

In this revised edition of Red Hot Internet Publicity: An Insider's Guide to Marketing Your Book on the Internet, Penny C. Sanservieri gives the author all he or she needs to successfully network and sell in the virtual marketplace.

The book is packed with useful information such as:
* The secret to getting thousands of hits on your web site and then converting them into sales!
* Top internet promotion techniques that won’t cost you a dime!
* The Virtual Author Tour™, how you can “tour” yourself on the net
* How to get print media from your Internet campaign
* Learn how to expand your platform and sell more books!
* How to create a campaign that will last for months, not days
* How to create a web site that sells your book
* Podcasting and blogging demystified!

In fact, there is so much information, it can be a bit overwhelming for an author who has not done very much Internet marketing. And I'll admit that I was beginning to feel an "information overload" as I continued to read. The smart thing to do, I decided, was create a marketing plan and calendar for promoting my next book, and plug in the tips and resources from this book where they apply.

When I mentioned that to my husband, he laughed. "You? Making a plan? Writing it down? Sticking to it?"

As you might have guessed, I am not a great planner. I don't even outline my books. But the business side of publishing has gotten so demanding, an author does have to be organized, have a marketing plan of some sort, and schedule time during the work week to carry out the plan.

And this book is going to be of tremendous benefit to any author wanting to increase sales through Internet marketing. It is very well organized, written in a comfortable, easy to read style, and has helpful blocks with bullet lists of important reference points.
Particularly helpful are the links. When Penny makes a suggestion, such as checking to see how your Web site ranks in popularity, she provides a link to do so. And should you find your site is not highly ranked, she offers ways to improve the standing.

Penny C. Sansevieri is the founder and CEO of Author Marketing Experts, Inc., a company that offers marketing and publicity services for authors. She has also written other books on marketing, and shares tips freely on the Web site and via a newsletter.

I am really looking forward to using this book and the newsletter for future online promoting.